Contextual targeting 101: the marketing funnel
Contextual targeting is back in vogue. Here are some best practices to can help anyone become a contextual targeting expert, no matter which ad tool they use. ...
-
Solutions
-
Persona
ProfilingIdentify and analyze your persona audiences
-
Data-Driven
Media PlanningProgrammatic Data Cloud
-
Semantic
AudiencesTarget ID’s based on the online content
-
AI Media
TradingAI driven campaigns, managed and optimized
-
Programmatic
Data CloudTechnical stack for log level data processing
-
Keymantics becomes KMTX
Whenever a business rebrands, people always ask… why? The question is a simple one to answer, and in the case of KMTX even more so. Our previous brand - name, colours, logo, site, tone, attitude - doesn’t suit us anymore. It doesn’t fit. ...
The KMTX Open & Fair Manifesto
We know what you're thinking. Digital advertising sucks, right? Especially for the average user. We're building the open and fair advertising ecosystem. One step at at a time, with science. ...
In media planning, science always beats intuition.
Advertisers waste between $15 and $45 billion each and every year. It’s about time we jump start the era of data-driven media planning. It's time to play with the cheat codes. ...
Is the future less IDs or ID-less?
Google and Apple have taken strong positions around cookies and IDFA respectively, leading to mass freak-out across the entire ad tech ecosystem. Is the future ID-less or just less IDs? ...