CEO of KMTX, Arthur Querou, in conversation with Gabriel Gourovitch on the Growthmakers podcast.
This podcast and all the Growthmakers podcasts are available on their site ...
This podcast and all the Growthmakers podcasts are available on their site ...
Contextual targeting is back in vogue. Here are some best practices to can help anyone become a contextual targeting expert, no matter which ad tool they use. ...
Whenever a business rebrands, people always ask… why? The question is a simple one to answer, and in the case of KMTX even more so. Our previous brand - name, colours, logo, site, tone, attitude - doesn’t suit us anymore. It doesn’t fit. ...
We know what you're thinking. Digital advertising sucks, right? Especially for the average user. We're building the open and fair advertising ecosystem. One step at at a time, with science. ...
Advertisers waste between $15 and $45 billion each and every year. It’s about time we jump start the era of data-driven media planning. It's time to play with the cheat codes. ...
Google and Apple have taken strong positions around cookies and IDFA respectively, leading to mass freak-out across the entire ad tech ecosystem. Is the future ID-less or just less IDs? ...
Nous avons analysé de +50,000 consommateurs qui ont cherché BLACK FRIDAY + PROMOS. Téléchargez en pdf ici. ...