CEO of KMTX, Arthur Querou, in conversation with Gabriel Gourovitch on the Growthmakers podcast.
This podcast and all the Growthmakers podcasts are available on their site ...
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Solutions
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Persona
ProfilingIdentify and analyze your persona audiences
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Data-Driven
Media PlanningProgrammatic Data Cloud
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Semantic
AudiencesTarget ID’s based on the online content
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AI Media
TradingAI driven campaigns, managed and optimized
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Programmatic
Data CloudTechnical stack for log level data processing
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Contextual targeting 101: the marketing funnel
Contextual targeting is back in vogue. Here are some best practices to can help anyone become a contextual targeting expert, no matter which ad tool they use. ...
Keymantics becomes KMTX
Whenever a business rebrands, people always ask… why? The question is a simple one to answer, and in the case of KMTX even more so. Our previous brand - name, colours, logo, site, tone, attitude - doesn’t suit us anymore. It doesn’t fit. ...
The KMTX Open & Fair Manifesto
We know what you're thinking. Digital advertising sucks, right? Especially for the average user. We're building the open and fair advertising ecosystem. One step at at a time, with science. ...
In media planning, science always beats intuition.
Advertisers waste between $15 and $45 billion each and every year. It’s about time we jump start the era of data-driven media planning. It's time to play with the cheat codes. ...
Is the future less IDs or ID-less?
Google and Apple have taken strong positions around cookies and IDFA respectively, leading to mass freak-out across the entire ad tech ecosystem. Is the future ID-less or just less IDs? ...
Black Friday 2020, KMTX demande:
Nous avons analysé de +50,000 consommateurs qui ont cherché BLACK FRIDAY + PROMOS. Téléchargez en pdf ici. ...