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Blog @ KMTX

  • CEO of KMTX, Arthur Querou, in conversation with Gabriel Gourovitch on the Growthmakers podcast.

    This podcast and all the Growthmakers podcasts are available on their site ...

    by phil
  • Contextual targeting 101: the marketing funnel

    Contextual targeting is back in vogue. Here are some best practices to can help anyone become a contextual targeting expert, no matter which ad tool they use. ...

    by phil
  • Keymantics becomes KMTX

    Whenever a business rebrands, people always ask… why? The question is a simple one to answer, and in the case of KMTX even more so. Our previous brand - name, colours, logo, site, tone, attitude - doesn’t suit us anymore. It doesn’t fit. ...

    by phil
  • The KMTX Open & Fair Manifesto

    We know what you're thinking. Digital advertising sucks, right? Especially for the average user. We're building the open and fair advertising ecosystem. One step at at a time, with science. ...

    by phil
  • In media planning, science always beats intuition.

    Advertisers waste between $15 and $45 billion each and every year. It’s about time we jump start the era of data-driven media planning. It's time to play with the cheat codes. ...

    by phil
  • Is the future less IDs or ID-less?

    Google and Apple have taken strong positions around cookies and IDFA respectively, leading to mass freak-out across the entire ad tech ecosystem. Is the future ID-less or just less IDs? ...

    by phil
  • Black Friday 2020, KMTX demande:

    Nous avons analysé de +50,000 consommateurs qui ont cherché BLACK FRIDAY + PROMOS. Téléchargez en pdf ici. ...

    by phil
keymantics

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