• Keymantics becomes KMTX

    Whenever a business rebrands, people always ask… why? The question is a simple one to answer, and in the case of KMTX even more so. Our previous brand - name, colours, logo, site, tone, attitude - doesn’t suit us anymore. It doesn’t fit. ...

    by phil

  • The KMTX Open & Fair Manifesto

    We know what you're thinking. Digital advertising sucks, right? Especially for the average user. We're building the open and fair advertising ecosystem. One step at at a time, with science. ...

    by phil

  • Is the future less IDs or ID-less?

    Google and Apple have taken strong positions around cookies and IDFA respectively, leading to mass freak-out across the entire ad tech ecosystem. Is the future ID-less or just less IDs? ...

    by phil