Our selection of the best AdTech podcasts.

As of March 2021, Apple Podcasts had more than 43 million different series available for your listening pleasure. Amongst such a jungle of content, on all manner of topics, advertising and marketing pros looking for podcasts covering AdTech will probably struggle to find the very best. So, we did some of the hard work for you: to help you follow the major trends in what is sure to be a momentous year for the ad industry, we’ve selected our favorites. 

Not all of them are dedicated to the topic of Adtech. Some cover general advertising or marketing, industry news, the perspective of brands and agencies and some just reflect the perspective of the hosts. 

To help you out, we’ve even rated their AdTech focus as low, medium and high. Plus, we’ve even selected an episode of each for you to give you the best flavor. 

We encourage you to lend them your ears and try them all:

Six Sells

ADTECH FOCUS: High

AVERAGE RUN TIME: 6 minutes

Six Sells is a unique podcast proposition. In just six minutes, host Mike Nicholson – from the eponymous marketing agency – talks to business leaders from ad networks, SSPs, DSPs and adtech and challenges them to answer one overarching question within that time frame. Posting new pods roughly every two weeks, Six Sells is a great way to hear from domain experts from across the industry, on the latest topics or just teaching us more about their particular area of expertise. Perfect little bite-sized listening chunks if you’ve a short commute!

TRY THIS EPISODE:

Listen here to Joanna Burton from ID5 discussing the coming Cookiepocalypse neatly and succinctly in just six minutes.

The MadTech Podcast 

ADTECH FOCUS: High

AVERAGE RUN TIME: 45 minutes

Oracle Data Cloud, the IAB UK and M&C Saatchi are just a few of the organizations which have recently graced this pod. Exchange Wire’s weekly roundup provides a summary of where marketing, advertising and tech meld together. Host Ciaran O’Kane and his team from across Exchange Wire talk industry issues and also interview some of the biggest names and most important players in the game for their fresh perspective.

TRY THIS EPISODE:

In a special series, the team dedicates an entire episode to delving deep into a topic. In this episode they looked into the potential of in-game advertising.

Campaign 

ADTECH FOCUS: Low

AVERAGE RUN TIME: 45 minutes

As a doyen of the ad industry, throughout most of its history Campaign has focused on the creative side of advertising. However, with even ad creatives exploring data-driven decision making, it is no surprise to see such topics filter through to their pod. Hosts Omar Oakes and Brittaney Kiefer cover the latest campaigns but also weightier issues such as diversity in advertising and ad agencies, and the mental health of workers during pandemic.  

TRY THIS EPISODE:

Covering the issue of diversity in advertising, this episode attempts to find out whether the ad industry really is open to talent from all backgrounds.

The Programmatic Society (in French with English subtitles on YouTube)

ADTECH FOCUS: High

AVERAGE RUN TIME: 30 minutes

As its name suggests, The Programmatic Society attempts to cover every aspect of programmatic advertising and do so through the local French ad community. As the digital advertising ecosystem becomes more complex, host Michel Juvillier and his diverse range of guests attempt to demystify current issues in data and programmatic. Features high quality debates about the business and societal challenges of the ad industry, local campaigns and first/zero party data.

TRY THIS EPISODE:

Essentially a YouTube TV show also shared as a podcast, this episode about programmatic TV has guests from Xander, Havas and France Television and demonstrates the caliber of guests who regularly appear with Michel.

Programmatic Digest 

ADTECH FOCUS: High

This podcast is a gem of a find, with host Helene Parker bringing her unique and bright perspective to the world of programmatic. Her guests are top-level business leaders from leading agencies, tech vendors and consultants. They discuss practical concerns for advertisers and brands as well as the leading issues in a fun and educative way.

AVERAGE RUN TIME: 30 minutes

TRY THIS EPISODE:

Where Helene and Nish Desai from Xaxis explain the history of cookies and how they have led to the coming Cookiepocalypse. Listen here.